Add relevant Internal Links
Building relevant internal links is often an overlooked aspect of On-Page optimization but a vital and necessary one as it impacts your website’s overall rankings.
With our free internal link opportunities tool, you can optimize your website’s linking structure by getting suggestions of where to place relevant links between the pages of your website.
conducting this type of optimization will make your website more relevant to users and search engines.
What is the Purpose of Internal Linking for SEO?
Internal links are one of the most neglected SEO tactics. This is unfortunate because creating relevant internal links can have a great impact on rankings.
The purpose behind this aspect of On-Page SEO is to provide relevant information between two pages of your website.
Let’s take a look at why it's a good idea to add relevant internal links.
1. Internal links improve user experience
Google has officially stated that user experience is now a search ranking signal (since the june 2021 core update).
Internal links enable people to find valuable related information, and as such, improves user experience. Additionally, they decrease the bounce rate and keep your readers longer on your website.
The internal link analysis process is vital, as you don’t want users to end up on a page that has no relevance from the page they were just browsing. Always have user experience in mind.
2. Internal links help search engines crawl and understand your content
Search engines discover new pages by following links. Internal links help search engines discover your pages and index your site more efficiently. Having a good internal link structure avoids a page to be too deep (the number of clicks it takes to reach the page from the home).
In a Google Webmaster Central Hangout, John Mueller said, "It’s more a matter of how many links you have to click through to actually get to that content".
Internal links also help search engines understand your content better through the relationship they create between pages. Linking a group of pages together signals that these pages talk about a similar topic. A good internal link structure creates categories of content and help search engine understand your site.
Finally, the anchor text of the links also plays a crucial role. It helps rank the target page for these keywords. Therefore, it’s very important to optimize the anchor texts properly so the SEO value of internal links is high.
3. Internal links pass authority
The authority of a page is one of the most important criteria for ranking. Google uses the backlinks, and the internal links to determine the authority of a page.
A few years back, this was known as PageRank.
A good internal link structure helps your domain authority to flow to the most important pages on your site and improve their ranking.