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Overview of the Links Report
Overview of the Links Report

Discover how to use the Links Report in LinkStorm to optimize internal and external links. Analyze link types, anchor texts, and HTTP statuses to boost SEO and improve site navigation.

Updated this week

The Links Report in LinkStorm is a comprehensive tool for managing and optimizing your website's links. The Links Report is divided into two tabs—Internal Links and External Links. Below is an overview of each tab and what you can accomplish with the report.

Overview of the Tabs

Internal Links Tab

This tab focuses on the links within your website, helping you analyze and improve the connections between your pages. Internal linking is critical for enhancing site navigation, distributing link equity, and boosting SEO performance.

External Links Tab

This tab highlights links from your website to external sites. Effectively managing external links ensures that you link to authoritative sources while maintaining the integrity of your content.

Columns in the Links Report

Referring Page Title / Referring Page URL

  • Displays the title and URL of the page that contains the link.

  • Helps you locate and review the context of links on specific pages.

Type

  • Indicates whether the link is a text or image link.

  • Understanding the type helps you evaluate the visual and contextual relevance of your links.

Rel Attribute

  • Shows the rel attribute of the link (e.g., nofollow, sponsored, ugc).

  • Helps identify links that affect SEO differently based on their attributes.

Anchor

  • Displays the anchor text of the link.

  • Provides insight into the descriptive value and relevance of your anchor texts for both internal and external links.

Target Page Title / Target Page URL

  • Lists the title and URL of the target page where the link points.

  • Ensures the target page is accurate and aligns with your linking strategy.

HTTP Status

  • Indicates the HTTP status code of the target page (e.g., 200 for success, 404 for not found, 301 for redirected).

  • Helps you identify broken links or redirected pages that need attention.

What You Can Do with the Links Report

Internal Links Optimization

  • Enhance Site Navigation: Use the internal links tab to identify pages with few or no internal links and add relevant links to improve navigation.

  • Distribute Link Equity: Ensure that important pages receive sufficient internal links to boost their authority and ranking potential.

  • Improve Anchor Texts: Analyze anchor texts for relevance and diversity. Replace generic anchors like "click here" with descriptive keywords that align with your SEO strategy.
    Learn more about the impact of anchor text on SEO and how to optimize your anchor text with LinkStorm.

External Links Management

  • Monitor External Links: Keep track of all outgoing links and ensure they point to reputable, high-authority websites.

  • Fix Broken Links: Use the HTTP Status column to identify external links leading to 404 errors or redirects and update them accordingly.

  • Adjust Rel Attributes: Review and update the rel attributes (e.g., add nofollow to links pointing to less trusted sources).

Audit Links for Errors

  • Identify and resolve issues such as broken links, incorrect redirects, and outdated URLs in both tabs.

  • Maintain the quality and performance of your website’s link structure.

Learn more about how to fix internal link issues with the Issues report.

Prioritize Key Pages

  • Use the Referring Page or Target Page columns with Google Search Console metrics to identify high-traffic or cornerstone pages and optimize their linking for better visibility and performance.

You can also use the Pages Report to identify these pages quickly.

Strategic Linking

  • For internal links, create pathways to improve the indexing and discoverability of deep or orphan pages.

  • For external links, ensure that they add value to your content and support your credibility.

Learn more about how to build internal links with LinkStorm.

Best Practices for Using the Links Report

  • Regular Audits: Schedule regular reviews of the Links Report to ensure all links are functional and relevant.

  • Maintain Link Quality: Focus on linking to authoritative, high-quality pages, whether internally or externally.

  • Fix Issues Promptly: Address any broken or redirected links identified in the HTTP Status column to maintain a smooth user experience.

  • Anchor Text Strategy: Use descriptive, keyword-rich anchors for internal links to improve relevance and usability.

  • Monitor Rel Attributes: Ensure that rel attributes are correctly applied to align with SEO guidelines and best practices.


Summary

The Links Report in LinkStorm is an essential tool for optimizing your website’s internal and external links. By leveraging the insights provided in both tabs, you can enhance navigation, boost SEO, and ensure a positive user experience. Regularly reviewing and acting on the data in this report will help you maintain a strong and effective linking strategy, driving better results for your website.

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