The Pages Report in LinkStorm is essential for identifying link optimization opportunities. This guide will explain everything you need to know, including its features, benefits, and best practices.
What Is the Pages Report?
The Pages Report provides detailed insights into each page on your website. It displays a wealth of data to help you understand how your pages contribute to your site’s overall linking structure and SEO performance.
The report is designed to:
Highlight pages that need more internal links.
Identify pages with surplus outbound links.
Provide key metrics to prioritize your internal linking efforts.
Data in the Pages Report
Each row in the Pages Report represents a specific page and includes the following metrics:
Page Title/URL
The title and URL of the page.Canonical
Indicates whether the page is canonical (Yes/No). A canonical page is the preferred version among duplicate pages.Indexable
Shows if the page is indexable (Yes/No). A page is considered indexable if it does not have a 'noindex' directive.Excluded
Indicates whether the page is excluded (Yes/No). A page is excluded if it is either non-canonical, not indexable, or part of a list of excluded paths like /category or /tag. Excluded pages are omitted from the link opportunities computation. LinkStorm won’t suggest links to or from these pages.Depth
Indicates how many clicks are needed to reach the page from your homepage. Lowering click depth improves accessibility for both users and search engines.Words
The number of words in the page's main content, excluding boilerplate content such as headers and footers. Pages with higher word counts are better candidates for internal linking.Links In
Shows the number of internal links pointing to the page. Pages with fewer incoming links may benefit from additional linking.Links Out
The total number of links (both internal and external) from the page. This metric helps you evaluate how link equity is being distributed.Semantic Opp. In
The number of internal link opportunities pointing to the page based on semantic relevance.Semantic Opp. Out
The number of opportunities to link from the page to others.
Google Search Console (GSC) Data (Optional)
If your project is linked to GSC, you’ll also see your site's performance over the last three months:
Impressions: The number of times the page appeared in Google search results.
Clicks: Total clicks received from search results.
CTR: Click-through rate, representing user engagement.
Position: Average search ranking position.
Learn more about all the columns displayed in the Page Opportunity report
The Column Settings allow you to customize the data presented in the report by enabling or disabling the visibility of each column.
How to Use the Pages Report
1. Prioritize Pages Needing More Links
Sort by the Links In column to identify pages with fewer inbound links. Adding internal links to these pages can improve their visibility and ranking.
2. Reduce Click Depth
Sort by the Depth column to find pages with high click depth. Linking to these pages from more accessible areas can lower their depth and improve indexing potential. Learn more about click depth.
3. Leverage Semantic Opportunities
Use the Semantic Opp. In/Out columns to identify pages with untapped linking opportunities. These suggestions are based on the contextual relevance of your content.
4. Optimize High-Impact Pages
Filter pages by GSC data to focus on high-impression pages that could benefit from more links. For instance, a page with strong impressions but low CTR might need better-optimized links or anchor texts.
5. Remove Wasteful Links
Sort the Pages Report by the Links Out column from high to low to identify pages with excessive outbound links. Clicking on the number will display all these links, allowing you to review and determine if some links can be removed or consolidated.
Reducing unnecessary outbound links helps retain link equity and improves the focus of your linking strategy.
Best Practices for the Pages Report
For more advanced techniques, refer to our How to Do Data-Driven Internal Linking guide.
1. Focus on High-Value Pages
Prioritize pages critical to your business goals, such as cornerstone content or high-conversion pages.
2. Integrate GSC Data
Link your project to Google Search Console to gain deeper insights into how pages perform in search results and tailor your linking strategy accordingly.
Read our article on using GSC data to prioritize internal linking to learn more.
3. Regular Maintenance
Run periodic reviews of the Pages Report to ensure your internal linking structure remains healthy and up-to-date.
Exporting the Report for Advanced Analysis
LinkStorm allows you to export the Pages Report to a CSV file for advanced analysis or additional filtering using tools like Google Sheets or Microsoft Excel.
This feature is helpful if you want to manipulate the data beyond the capabilities of the LinkStorm interface or share the data with team members who may not have direct access to LinkStorm.
Combine with Other Reports
Use the Pages Report alongside the Opportunities Report to discover and act on the most impactful linking opportunities.
For a complete walkthrough, check out our How to Build Internal Links with LinkStorm guide.
Summary
The Pages Report in LinkStorm is a powerful resource for optimizing your internal linking strategy. By analyzing metrics like click depth, internal and external links, and link opportunities, you can make data-driven decisions to enhance your website’s SEO and user experience. Regularly leveraging this report will help you maintain a well-optimized, high-performing site.