The Link Opportunities Report shows all the internal link opportunities that LinkStorm has identified for a specific website. The opportunities are presented in a table with various data fields to help you effectively assess and implement each suggestion. These fields include:
Relevance Score: Indicates the contextual relevance between the referring and target page.
Referring Page Title/URL: The title and URL of the page where the suggested will should be placed.
Referring Page Depth: Shows the number of clicks required to navigate from your homepage to the referring page.
Suggested Placement: Displays the snippet of text containing the anchor text, with the anchor text highlighted in green.
Target Page Title/URL: The title and URL of the destination page to which the suggested link will be pointing.
Target Page Depth: Similar to the referring page depth, this indicates how accessible the target page is from the homepage.
Google Search Console (GSC) Metrics: For projects connected to GSC, additional data like impressions, average position, CTR, and clicks for both referring and target pages.
Status: Displays the current status of the link suggestion, 'Accepted' or 'Rejected'.
Date Found: The date on which LinkStorm discovered the link opportunity.
Learn more about all the columns displayed in the Link Opportunity report.
You can customize the data presented in the report through the Column Settings, which allows you to toggle the visibility of the Relevance Score, Depth, Date Found, and GSC metrics columns.
How to Manage Link Opportunities
You can manage link opportunities in three ways:
Individual Actions
Accept or reject each opportunity using the buttons to the right of each row.
When a suggestion is accepted, LinkStorm places the link directly into the content if the snippet or the plugin is installed. Learn how to install the snippet.
Bulk Actions
Select multiple link opportunities (up to 1000 at a time) using the checkboxes and apply a bulk action using the "With Selected Opportunities" dropdown menu. This saves time when managing large numbers of suggestions.
Auto-Accept (Full Automation)
Enable the Auto-Accept feature to accept existing and new link suggestions automatically, and have LinkStorm place these links directly into your content.
This method provides full internal link-building automation, eliminating the need for manual reviews.
Learn more about how to automatize building internal links.
Filtering and Searching Opportunities
To streamline the review process, the Link Opportunities Report offers multiple ways to filter and search through the opportunities:
Search Filter: Use the search bar to filter opportunities by referring page title/URL, target page title/URL, or anchor text. This helps in narrowing down link suggestions to specific pages or content types.
Opportunity Status Filter: Use the dropdown to filter link suggestions by their status: Accepted, Rejected, or Unprocessed.
Anchor Text Editing
If the suggested anchor text is not optimal, you can change it to any text from the surrounding snippet, ensuring it aligns better with your linking strategy.
Strategies for Using the Link Opportunities Report
The Link Opportunities Report can be used in different ways depending on your internal linking strategy:
1. Reviewing Suggestions One by One
Review each suggested link and approve the relevant ones, ensuring that only high-quality, contextually appropriate links are added.
2. Bulk Accepting Opportunities
For users managing large sites or Private Blog Networks (PBNs), bulk accepting link opportunities can save considerable time while still improving the site's internal linking structure.
3. Full Automation with Auto-Accept
Enable the Auto-Accept feature for complete internal link-building automation. This is ideal for content-heavy sites or networks where manual review is impractical due to the volume of content. Learn more about how to automatize building internal links.
4. Prioritizing Anchor Text for Keywords
Anchor text plays a crucial role in internal linking, signaling to search engines the relevance of the target page for specific keywords. By focusing on specific keywords in your anchor texts, you can optimize your website effectively.
Using Search Filters: Utilize the search bar to locate opportunities that contain specific keywords in the anchor text. This lets you find all anchors with a particular keyword, ensuring that high-value keywords are linked across relevant pages.
By prioritizing anchor texts containing your target keywords, you reinforce the relevance of your content and support your broader SEO strategy.
5. Prioritizing Specific Pages
Use the search filter to focus on specific pages or anchor texts. For example, if you have key pages that need more visibility, search by their title or URL and prioritize adding links to those pages.
6. Leveraging GSC Metrics
LinkStorm integrates Google Search Console metrics into the report. By sorting link opportunities based on impressions, CTR, clicks, or average position, you can, for instance, prioritize well-performing pages and enhance their visibility further. Learn how to use Google Search Console (GSC) data to prioritize internal linking.
7. Reducing Click Depth
To make deep pages (pages that require many clicks to reach from the homepage) more accessible, sort the report by depth and prioritize adding links to pages with high click depth. This approach helps improve indexing and visibility for pages that are harder to reach.
For more details on different approaches to using internal linking strategies, refer to our article, "How to Build Internal Links with LinkStorm."
Exporting the Report for Advanced Analysis
LinkStorm allows you to export the Link Opportunities Report to a CSV file for advanced analysis or additional filtering using tools like Google Sheets or Microsoft Excel.
This feature is useful if you want to manipulate the data beyond the capabilities of the LinkStorm interface or share the data with team members who may not have direct access to LinkStorm.
Combine with Other Reports
Use the Opportunities Report alongside the Pages Report to discover and act on the most impactful linking opportunities.
For a complete walkthrough, check out our How to Build Internal Links with LinkStorm guide.
Summary
The Link Opportunities Report in LinkStorm offers a comprehensive way to discover, evaluate, and implement internal link opportunities across your site. Whether manually reviewing each suggestion, bulk accepting opportunities, or automating the process with the Auto-Accept feature, LinkStorm's tools can help you optimize your internal link structure efficiently. By leveraging these methods, you can enhance your site's SEO, improve user navigation, and ultimately strengthen your website's overall performance.