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Understanding the Data Displayed in LinkStorm Tables
Understanding the Data Displayed in LinkStorm Tables

LinkStorm Table Data Explained: Boost Internal Linking with Key Metrics

Updated over a month ago

To help you make the most informed decisions about your internal linking opportunities, LinkStorm provides several critical data points about your pages and the link opportunities. Below is a comprehensive guide to understanding each column in these tables.

  1. Referring page Title/URL: The title and URL of the page where the suggested link should be placed.

  2. Depth: Indicates the number of clicks required to navigate from your homepage to this source page. A lower depth generally means the page is more accessible to users and search engines.

  3. Imp.: Displays the total impressions of the page over the last three months. Impressions indicate how often the page appeared in Google search results, providing insight into the page's visibility.

  4. Pos.: Shows the average position of the page in Google search results over the past three months. A lower number means the page ranks higher, which is generally more favorable.

  5. CTR: Represents the average click-through rate of the source page over the last three months. This metric helps you understand how often users click on your page after seeing it in the search results.

  6. Clicks: Displays the total number of clicks the page has received in the last three months. This value helps gauge how much traffic the page is generating from search.

  7. Suggested Placement: Shows the suggested anchor text for the link (highlighted in green) along with the surrounding text on the referring page. This context is useful to evaluate the relevance and natural fit of the proposed link.

  8. Target Page Title/URL: The title and URL of the destination page where the suggested link will point to. This is the page that will benefit from increased internal linking.

  9. status: This column allows you to implement the suggested link and to keep your progress. If you have installed the LinkStorm snippet or WordPress plugin and click on 'Accepted', the link will be inserted immediately and automatically.
    Otherwise, click 'Accepted' if the link is relevant and mark it as 'completed' once you have manually added the link. If the link is not relevant, click on 'Reject'.

  10. Found: Shows the date when the link opportunity was identified. This helps you prioritize more recent opportunities.

  11. Relevance Score: Represents the level of relevance for the link, calculated by LinkStorm's AI. A higher score indicates a stronger contextual match between the content of the pages, helping you prioritize link opportunities that are most likely to benefit both pages in terms of user engagement and SEO value.

  12. Canonical: Indicates whether the page has a canonical tag pointing to an URL. This information helps search engines to determine whether a page is considered the primary version. For more information on canonical tags and their importance, refer to Google's Guide on Consolidating Duplicate URLs.

  13. Noindex: Shows whether the page has a 'noindex' directive, instructing search engines to not index the page. Pages with a 'noindex' tag are generally not prioritized for internal linking as they do not contribute to search engine visibility. For more information on the 'noindex' tag and its impact, refer to Google's Guide on Blocked Pages and Noindex

  14. Words: The number of words in the main content of the page, excluding boilerplate content such as headers, footers, and sidebars.

  15. Links In: Represents the number of internal links pointing to the page. A higher number of links can indicate that the page is considered important within your website structure.

  16. Links Out: The number of links (internal + external) from the page. This helps evaluate how well the page distributes link equity across your website and other domains.

  17. Semantic Opp. In: The number of suggested internal link opportunities pointing to the page that are based on semantic relevance.

  18. Semantic Opp. Out: The number of suggested internal link opportunities from the page to other pages, based on semantic relevance.

Note: Google Search Console data (Imp, Pos, CTR, and Clicks ) is only available if you have linked the project with GSC. This data helps you develop more powerful internal linking strategies. For more information, refer to How to Use Google Search Console (GSC) Data to Prioritize Internal Linking.

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