Internal Link Opportunities Tool

Improve your rankings by adding relevant links between your pages

About the Link Opportunities Tool

This free SEO tool helps you optimize your internal linking.
The tool suggests where to place new relevant links between the pages of your website. Adding these links will make your site more relevant for users and search engines.

example of report generated by the Internal Link Opportunities SEO Tool

What is internal linking?

Internal links are the links that point from one page on your site to another page on your site. In comparison, external links are links that point to pages on another site.

Why are internal links important?

Internal links are one of the most neglected SEO tactics. This is unfortunate because internal linking done properly can have a great impact on ranking.

Let see why it's a good idea to work on your internal linking.

1. Internal links improve user experience

Google has officially stated that user experience is now a search ranking signal (since the june 2021 core update).

Internal links enable people to find valuable related information, and as such, improves user experience.

Additonally, they decrease bounce rate and keep your readers longer on your site.

2. Internal links help search engines crawl and understand your content

Search engines discover new pages by following links. Internal links help search engines discover your pages and index your site more efficiently. Having a good internal link structure avoids a page to be too deep (the number of clicks it takes to reach the page from the home). John Mueller said it in a Google Webmaster Central Hangout, "It’s more a matter of how many links you have to click through to actually get to that content".

Internal links also help search engines understand your content better through the relationship they create between pages. A group of pages linked together sends a signal that these pages talk about a similar theme. A good internal link structure creates categories of content and help search engine understand your site.

Finally, the anchor text of the links also plays a crucial role. It helps rank the target page for these keywords.

3. Internal links pass authority

The autority of a page is one of the most important criteria for ranking. Google uses the backlinks, and the internal links to determine the authority of a page. Back in the days, this was known as PageRank. A good internal link structure helps your domain authority to flow to the most important pages on your site and improve their ranking.

How to use the Link Opportunities Tool to improve internal linking?

Enter your website URL and click the "GET LINK OPPORTUNITIES" button. The tool will crawl your website. This can take a few minutes. The tool crawls a maximum of 100 pages. When this step is complete, the tool will analyze your content and display the link opportunities. Create all these links, or only the ones you consider the most relevant.

The Link Opportunities Tool works better with long form content like a blog. If your site has thin content, there will be few opportunities to create internal links.