Internal Linking Audit Tool

Improve your rankings by adding relevant links between your pages
Use our Internal Linking Audit tool to identify potential opportunities

Find, Analyze & Correct Internal Links

Internal linking is often an overlooked aspect of On-Page optimization but a vital and necessary one as it impacts your website’s overall rankings.

With our free internal link checker tool, you can optimize your website’s internal linking structure by getting suggestions of where to place relevant links between the pages of your website.

conducting this type of optimization will make your website more relevant to users and search engines.

example of report generated by the Internal Link Opportunities SEO Tool

What is an Internal Linking Audit?

Internal links are links that point from one page on your website to another page on your website. These links serve as a connection between two relevant pages, ensuring that the reader acquires valuable information on the topic they are browsing.

An audit is a means of analyzing your website’s content to identify possible link inclusions between pages on your website that are relevant to each other, and can pass on much-needed ranking juice.

How do you Conduct an Internal Link Audit?

To conduct an audit, simply enter your website URL and click the "GET LINK OPPORTUNITIES" button. The tool will crawl your website to look for link opportunities, which can take a few minutes, crawling up to a maximum of 100 pages.

When this step is complete, the internal linking tool will analyze your content and display every possible link opportunity. After completing this step, it’s up to you to determine which opportunity to jump on. You can do so by clicking on the Source Page, editing your page, and adding the link on the anchor text at the Suggested Placement.

However, note that our internal linking analyzer tool works better with long-form content like a blog. If your website has thin content, there will be few opportunities to create internal links.

Additionally, if you already have long-form content, but our tool still reports few opportunities, this means your website is already optimized.

What is the Purpose of Internal Linking?

Internal links are one of the most neglected SEO tactics. This is unfortunate because internal linking done properly can have a great impact on rankings.

The purpose behind this aspect of On-Page SEO is to provide relevant information between two pages of your website.

Let’s take a look at why it's a good idea to conduct an internal linking audit and optimization on your website.

1. Internal links improve user experience

Google has officially stated that user experience is now a search ranking signal (since the june 2021 core update).

Internal links enable people to find valuable related information, and as such, improves user experience. Additionally, they decrease the bounce rate and keep your readers longer on your website.

The internal link analysis process is vital, as you don’t want users to end up on a page that has no relevance from the page they were just browsing. Always have user experience in mind.

2. Internal links help search engines crawl and understand your content

Search engines discover new pages by following links. Internal links help search engines discover your pages and index your site more efficiently. Having a good internal link structure avoids a page to be too deep (the number of clicks it takes to reach the page from the home).

In a Google Webmaster Central Hangout, John Mueller said, "It’s more a matter of how many links you have to click through to actually get to that content".

Internal links also help search engines understand your content better through the relationship they create between pages. An internal linking audit can help you link a group of pages together, which signals that these pages talk about a similar topic. A good internal link structure creates categories of content and help search engine understand your site.

Finally, the anchor text of the links also plays a crucial role. It helps rank the target page for these keywords.

Therefore, when conducting an internal link audit, it’s also very important to optimize the anchor texts properly so the SEO value of internal links is high.

3. Internal links pass authority

The autority of a page is one of the most important criteria for ranking. Google uses the backlinks, and the internal links to determine the authority of a page.

A few years back, this was known as PageRank.

A good internal link structure helps your domain authority to flow to the most important pages on your site and improve their ranking.

These are the main benefits of internal linking audit and optimization, and it’s a vital step in the process of acquiring higher rankings.